Update: 01.08.2023

Last week: 29 week 2023 (17.07.2023 - 23.07.2023)

Last full month: June 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 57 440 -7.7% 2.9% 0 13 511 002 -9.2% 3.1% -0.1 -7.3%
MoM 287 038 -8.7% 2.8% 0.1 69 325 574 -11.4% 3.1% 0 -13.4%
YTD 2 488 132 -61.1% 2.7% -3.2 640 474 820 -49.4% 3.2% -2.4 -15.3%
MAT 5 930 640 -59.2% 3.1% -3.5 1 395 525 960 -48.3% 3.4% -2.7 -14.0%
DEXALGIN
WoW 19 018 -0.0% 0.4% 0 9 692 741 -0.1% 1.1% 0 -2.5%
MoM 81 267 15.4% 0.4% 0.1 40 761 006 14.2% 1.2% 0.1 0.3%
YTD 506 261 -55.8% 0.4% -0.4 263 105 726 -44.6% 1.1% -0.9 -5.4%
MAT 946 321 -54.6% 0.4% -0.4 474 983 901 -43.0% 1.2% -0.9 -6.3%
ESPUMISAN (ADULTS)
WoW 63 562 -0.0% 38.3% -1.3 36 197 844 -1.8% 44.8% -1.6 3.4%
MoM 247 607 5.4% 39.8% -0.1 144 530 399 3.9% 46.7% -0.5 5.6%
YTD 1 626 552 -44.8% 39.8% -18.9 990 207 620 -33.4% 48.1% -16 -18.7%
MAT 2 961 537 -45.8% 41.7% -19.9 1 711 400 235 -36.0% 49.1% -17.8 -19.9%
ESPUMISAN BABY
WoW 25 347 6.4% 36.2% 1.7 17 791 497 5.3% 49.6% 1.9 1.2%
MoM 92 893 5.3% 32.7% 1.5 68 479 934 5.5% 47.4% 1.1 0.5%
YTD 614 693 -30.2% 31.2% -8.5 462 191 459 -14.8% 46.7% -6 -11.2%
MAT 1 160 118 -28.3% 32.5% -7.8 825 132 566 -15.8% 47.1% -6.8 -11.0%
FASTUM
WoW 14 932 -3.8% 0.9% 0 8 860 082 -3.7% 2.1% 0 -3.7%
MoM 65 519 2.6% 0.8% 0 39 279 575 1.9% 2.1% 0 -0.8%
YTD 432 851 -36.1% 0.9% -0.4 262 105 879 -23.7% 2.2% -0.5 -3.8%
MAT 796 133 -38.1% 0.9% -0.5 464 798 289 -25.8% 2.2% -0.6 -3.6%
IODOMARIN
WoW 66 633 -6.1% 23.6% -0.7 11 965 474 -6.1% 9.7% -0.5 -3.4%
MoM 281 695 1.3% 22.9% 0.1 50 556 856 0.3% 9.4% 0.1 0.8%
YTD 1 973 795 16.4% 22.9% 4.2 361 314 788 5.4% 9.3% 0.8 -5.1%
MAT 3 571 045 8.4% 23.0% 2.5 658 664 335 2.9% 9.6% 0.2 -3.2%
LIOTON
WoW 22 612 2.1% 2.2% 0.1 27 854 776 2.9% 4.6% 0.2 -2.4%
MoM 99 565 13.5% 2.1% 0.2 122 413 385 9.7% 4.7% 0.2 2.4%
YTD 547 693 -35.1% 2.0% -0.8 685 827 529 -19.7% 4.5% -0.5 -11.1%
MAT 955 403 -38.4% 2.0% -0.9 1 138 890 246 -22.4% 4.3% -1 -11.0%
MEZYM
WoW 219 840 -3.6% 18.0% -0.1 36 758 631 -3.1% 13.0% 0.4 -3.0%
MoM 882 207 1.1% 17.8% 0.3 142 318 636 3.3% 12.4% 0.2 -0.5%
YTD 6 180 875 -49.3% 18.4% -11.1 981 266 354 -47.4% 12.6% -8.5 -18.7%
MAT 11 344 113 -51.1% 18.7% -12.2 1 759 955 082 -48.1% 13.0% -9.5 -19.2%
MIG 400
WoW 95 284 7.9% 2.0% 0.2 11 842 188 -1.6% 1.4% 0 -2.5%
MoM 499 064 -5.4% 2.5% -0.2 69 190 969 -1.7% 2.0% -0.1 0.3%
YTD 3 335 780 -35.1% 2.4% -1.1 426 716 115 -29.2% 1.9% -0.8 -5.4%
MAT 6 589 486 -35.1% 2.6% -1.1 818 029 477 -29.6% 2.0% -0.9 -6.3%
PROSTAMOL
WoW 22 242 -3.0% 14.4% -0.4 35 561 156 -3.8% 16.6% -0.3 -0.4%
MoM 83 911 -0.4% 13.1% -0.1 125 068 636 1.5% 14.2% 0.1 0.1%
YTD 597 376 -41.6% 13.2% -7.5 897 238 259 -37.5% 14.6% -7.4 -8.3%
MAT 1 121 847 -44.2% 13.9% -8.6 1 626 963 343 -39.7% 15.0% -8.8 -9.4%
RESPERO MYRTOL
WoW 12 417 -1.5% 8.2% 0.4 6 749 552 -0.5% 8.9% 0.6 -6.4%
MoM 66 022 -11.4% 7.4% 0.8 34 761 396 -11.5% 7.4% 0.8 -20.7%
YTD 568 029 -23.5% 7.0% -1.7 312 793 137 -9.5% 7.7% -0.9 -4.6%
MAT 1 127 122 -9.1% 7.4% -0.5 590 579 294 3.5% 8.0% 0.2 -3.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 2 488 132 -61.1% 2.7% -3.2 640 474 820 -49.4% 3.2% -2.4 -15.3%
DEXALGIN 506 261 -55.8% 0.4% -0.4 263 105 726 -44.6% 1.1% -0.9 -5.4%
ESPUMISAN (ADULTS) 1 626 552 -44.8% 39.8% -18.9 990 207 620 -33.4% 48.1% -16 -18.7%
ESPUMISAN BABY 614 693 -30.2% 31.2% -8.5 462 191 459 -14.8% 46.7% -6 -11.2%
FASTUM 432 851 -36.1% 0.9% -0.4 262 105 879 -23.7% 2.2% -0.5 -3.8%
IODOMARIN 1 973 795 16.4% 22.9% 4.2 361 314 788 5.4% 9.3% 0.8 -5.1%
LIOTON 547 693 -35.1% 2.0% -0.8 685 827 529 -19.7% 4.5% -0.5 -11.1%
MEZYM 6 180 875 -49.3% 18.4% -11.1 981 266 354 -47.4% 12.6% -8.5 -18.7%
MIG 3 335 780 -35.1% 2.4% -1.1 426 716 115 -29.2% 1.9% -0.8 -5.4%
PROSTAMOL 597 376 -41.6% 13.2% -7.5 897 238 259 -37.5% 14.6% -7.4 -8.3%
RESPERO MYRTOL 568 029 -23.5% 7.0% -1.7 312 793 137 -9.5% 7.7% -0.9 -4.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 5 930 640 -59.2% 3.1% -3.5 1 395 525 960 -48.3% 3.4% -2.7 -14.0%
DEXALGIN 946 321 -54.6% 0.4% -0.4 474 983 901 -43.0% 1.2% -0.9 -6.3%
ESPUMISAN (ADULTS) 2 961 537 -45.8% 41.7% -19.9 1 711 400 235 -36.0% 49.1% -17.8 -19.9%
ESPUMISAN BABY 1 160 118 -28.3% 32.5% -7.8 825 132 566 -15.8% 47.1% -6.8 -11.0%
FASTUM 796 133 -38.1% 0.9% -0.5 464 798 289 -25.8% 2.2% -0.6 -3.6%
IODOMARIN 3 571 045 8.4% 23.0% 2.5 658 664 335 2.9% 9.6% 0.2 -3.2%
LIOTON 955 403 -38.4% 2.0% -0.9 1 138 890 246 -22.4% 4.3% -1 -11.0%
MEZYM 11 344 113 -51.1% 18.7% -12.2 1 759 955 082 -48.1% 13.0% -9.5 -19.2%
MIG 6 589 486 -35.1% 2.6% -1.1 818 029 477 -29.6% 2.0% -0.9 -6.3%
PROSTAMOL 1 121 847 -44.2% 13.9% -8.6 1 626 963 343 -39.7% 15.0% -8.8 -9.4%
RESPERO MYRTOL 1 127 122 -9.1% 7.4% -0.5 590 579 294 3.5% 8.0% 0.2 -3.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 57 440 -7.7% 2.9% 0 13 511 002 -9.2% 3.1% -0.1 -7.3%
DEXALGIN 19 018 -0.0% 0.4% 0 9 692 741 -0.1% 1.1% 0 -2.5%
ESPUMISAN (ADULTS) 63 562 -0.0% 38.3% -1.3 36 197 844 -1.8% 44.8% -1.6 3.4%
ESPUMISAN BABY 25 347 6.4% 36.2% 1.7 17 791 497 5.3% 49.6% 1.9 1.2%
FASTUM 14 932 -3.8% 0.9% 0 8 860 082 -3.7% 2.1% 0 -3.7%
IODOMARIN 66 633 -6.1% 23.6% -0.7 11 965 474 -6.1% 9.7% -0.5 -3.4%
LIOTON 22 612 2.1% 2.2% 0.1 27 854 776 2.9% 4.6% 0.2 -2.4%
MEZYM 219 840 -3.6% 18.0% -0.1 36 758 631 -3.1% 13.0% 0.4 -3.0%
MIG 95 284 7.9% 2.0% 0.2 11 842 188 -1.6% 1.4% 0 -2.5%
PROSTAMOL 22 242 -3.0% 14.4% -0.4 35 561 156 -3.8% 16.6% -0.3 -0.4%
RESPERO MYRTOL 12 417 -1.5% 8.2% 0.4 6 749 552 -0.5% 8.9% 0.6 -6.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 287 038 -8.7% 2.8% 0.1 69 325 574 -11.4% 3.1% 0 -13.4%
DEXALGIN 81 267 15.4% 0.4% 0.1 40 761 006 14.2% 1.2% 0.1 0.3%
ESPUMISAN (ADULTS) 247 607 5.4% 39.8% -0.1 144 530 399 3.9% 46.7% -0.5 5.6%
ESPUMISAN BABY 92 893 5.3% 32.7% 1.5 68 479 934 5.5% 47.4% 1.1 0.5%
FASTUM 65 519 2.6% 0.8% 0 39 279 575 1.9% 2.1% 0 -0.8%
IODOMARIN 281 695 1.3% 22.9% 0.1 50 556 856 0.3% 9.4% 0.1 0.8%
LIOTON 99 565 13.5% 2.1% 0.2 122 413 385 9.7% 4.7% 0.2 2.4%
MEZYM 882 207 1.1% 17.8% 0.3 142 318 636 3.3% 12.4% 0.2 -0.5%
MIG 499 064 -5.4% 2.5% -0.2 69 190 969 -1.7% 2.0% -0.1 0.3%
PROSTAMOL 83 911 -0.4% 13.1% -0.1 125 068 636 1.5% 14.2% 0.1 0.1%
RESPERO MYRTOL 66 022 -11.4% 7.4% 0.8 34 761 396 -11.5% 7.4% 0.8 -20.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs